
Sourcing the beans
Coffee roasters source beans through several main channels, focusing on quality, consistency, and ethical practices. Here’s a clear breakdown:
Direct Trade
Roasters buy straight from farmers or cooperatives.
They may visit farms, taste the coffee (cupping), and negotiate prices.
Builds long-term relationships and often ensures higher-quality beans.
Importers and Brokers
Middlemen who purchase coffee from multiple countries and sell it to roasters.
Useful for roasters who can’t source internationally themselves.
Roasters usually request samples to check quality before buying.
Cooperatives
Groups of farmers who sell their coffee collectively.
Provides larger, consistent lots and supports small-scale farmers.
Auctions
Some regions (like Ethiopia) hold specialty coffee auctions.
Roasters bid on lots after tasting samples.
Good for rare or high-quality beans.
Certifications & Sustainability
Ensures ethical sourcing and may affect pricing.
Many roasters prioritize Fair Trade, Organic, Rainforrest, Alliance, or Direct Trade beans.
Quality Assessment (Cupping)
Roasters taste-test beans for flavor, acidity, body, and defects.
Only the best beans are purchased for roasting.
Shipping & Import
Green (unroasted) beans are shipped to the roaster.
Roasters manage shipping method, storage, and customs.